
W H AT 

TO S BB IN 
NEW YORK 



COMPLIMENTS OF THE 
OHN WANAMAKER 6TORE 



WHAT TO SEE 

IN 
NEW YORK 




Copyrighted and Published by 

JOHN WANAMAKER 

NEW YORK 



1911 



1912 



•WITS 





TVEW YOR 




Manhattan Island was purchased from 
the Indians by the Dutch in 1609. Mer- 
chandise to the value of twenty-six dol- 
lars was said to be the consideration in 
this first recorded transfer of New York 
real estate. On the southernmost tip of 
the island a few years later was founded 
New Amsterdam, shut off from the wilderness by a 
wall extending along its northern boundary on the 
line of the present-day Wall Street. New Amster- 
dam flourished under a line of old Dutch governors, 
the most famous of whom was old Peter Stuyvesant, 
until 1664, when the town was seized by the English. 
Its name was changed to New York, in honor of the 
Duke of York, to whom title to the land had been 
granted by his brother, King Charles II of England. 
Except for one year, when the Dutch regained pos- 
session of Manhattan Island, the English held sway 
over New York until the close of the Revolutionary 
War. New York was a storm center about which 
there were many campaigns during the Revolution. 
In the old days, New York City was composed of 
Manhattan Island together with two or three small 
islands in the adjacent waters. In 1898, Greater 
New York was incorporated. This greater city is 
composed of five boroughs — Manhattan, Bronx, 
Brooklyn, Queens and Richmond. By glancing at 
the map in the back of this booklet one may get a 
clear idea of the comparative size and arrangement 
of the several boroughs. 






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There are 318 square miles in the greater city, 
^ with a water front of over 300 miles. By the census 

-«^ of 1910 the population is distributed as follows: 
K Manhattan, 2,331,542; Bronx, 430,980; Brooklyn, 

.^ 1,634,351; Queens, 284,041; Richmond, 85,969; total, 

, 4 4,766,883. 




The immigrant station on Ellis Island, through which nearly a tnillion 
prospective citizens are annually received 

Some conception of the amount of business 
transacted in New York may be gained by noting 
the value of imports and exports for 1909, amount- 
ing to $1,677,575,134. 

Nearly 815,000 immigrants arrived at this port 
during the year ending June 30, 1911. 

The police force of the greater city is composed 
of about ten thousand men, quite enough to make a 
fair-sized city in themselves. The most efficient fire 
department in the world, with more than four 
thousand men, is maintained throughout the city. 

While New York is surpassed in population by 
one other world capital, the business supremacy of 
New York makes the city the world's greatest 
metropolis. 

FAMOUS STREETS. 

Of the many famous thoroughfares in this metrop- 
olis Broadway is perhaps best known. By day it is 
a fifteen-mile ravine crowded with a mass of human- 
ity. At night from the Battery to Twenty-third 
Street it is as quiet as any street in a small town, but 
beyond Twenty-third Street and up as far as Fifty- 



ninth Street it is a canon of light and undoubtedly 
the most brilliant thoroughfare in the world. 
Thousands of ingenious electric display signs on 
sides of buildings and housetops begin to flare from 
early until late at night. Broadway may be called 
versatile, inasmuch as it has its steamship, financial, 
jewelry, dry goods, mercantile, legal and theatrical 
sections. 

Fifth Avenue, once a symbol of wealth and glory, 
where it was commonly believed that none but mil- 
lionaires in brownstone houses resided, is slowly 
but surely developing into a business thoroughfare. 
Every year any number of old mansions are razed 
and lofty office buildings erected on the same sites. 
A good view of the avenue may be had from the top 
of one of the Fifth Avenue omnibuses. Some of 
the Vanderbilts, Goulds, and other wealthy families 
still maintain their winter homes on the avenue, and 
in the regions above Fifty-ninth Street are some of 
the most sumptuous apartment houses in the world. 

Wall Street, the center of the financial district, has 
its beginning at Broadway and ending at the East 
River. Trinity Church stands on the opposite side of 
Broadway directly fronting Wall Street. The com- 
paratively new Consolidated Stock Exchange is on 
Broad Street near Wall. A sight that never fails to 




Copyright. Tbaddeus Wilkerson, New York 

Fifth Avenue, the Vanderbilt House 

4 




Looking down Broadway from City Hall Park 



interest strangers is the seemingly wild group of 
sidewalk brokers who buy and sell stocks and shares 
every week day regardless of the weather. 

Park Row, better known as "Newspaper Row," is 
a short but very busy street. Here are located The 
Sun, The Tribune, Morning and Evening World, and 
The Press offices. The sidewalks are always 
thronged with busy newsboys. 

The Bowery, famed in song and story, is really a 
commonplace thoroughfare and so changed from 
what it used to be that business men want to give 
it a new name. Efforts in this direction have been 



made several different times, but so far they have 
always been thw^arted by a certain group of pol- 
iticians and old residents. 

For several blocks on both sides of the thorough- 
fare are located cheap lodging-houses, pawn-shops, 
saloons, dance-halls and moving-picture theaters, 
where the flotsam and jetsam of every nation on the 
globe congregate. It is still the Mecca of the sailors 
and Jack ashore spends much of his time there. 

Mott, Pell and Doyers streets are the three short 
and narrow alleyways that constitute Chinatown, 
which, like the Bowery, has experienced a regenera- 
tion inasmuch as it is nothing like the Chinatown 
of several years ago. 

The Joss-house remains, the chop-suey restaurants 
are doing business, and the thoroughfares are nightly 
crowded with sightseers and the almond-eyed in- 
habitants, but the veil of mystery that once hung 
over this Mongolian colony is missing. Tong feuds 
and white slaves are things of the past. The 
gambling dens once hidden away in the jumble of 
rookeries are now accessible to the police and daily 
visits by the bluecoats prevent John Chinaman from 
indulging in his favorite game of Fan Tan. 

One Hundred and Twenty-fifth Street is familiarly 
known as the "Broadway of Harlem.'* 




PARKS AND DRIVES. 



Beginning at Battery Park, at the extreme south- 
ern end of Manhattan Island, and extending through 
the city to Van Cortlandt Park at the extreme 
northern end of The Bronx, is a system of parks and 
drives more comprehensive and larger than will be 
found in any other city in the world. No visitor to 
New York should fail to see at least a few of these 
beautiful parks. 

Scattered throughout the lower portion of the 
city are many small parks, frequently located in the 
tenement-house districts. The people find these 
small but easily reached breathing-places a godsend 
in hot weather. Probably there is none of these 
small parks more famous than Mulberry Bend Park, 
where once were tumbledown rookeries. 

Central Park, over two and one-half miles long 
and half a mile wide, in the heart of the city, is one 
of the famous parks of the world. There are miles 
of driveways, walks and bridle paths. Lawns, 
woodland, lakes, tumbling streams and rugged cliffs 
of northern Manhattan, still retained, make this park 
beautiful beyond description. The Zoo, with its 
many animals, always has its throng of interested 



I". .^/: "^! 





Copyright, Thaddeus Wilkerson, New York 

In Central Park 



observers. Farther north in the park arc the Metro- 
politan Museum of Art and the Obelisk. 

Opposite Central Park on the Hudson River bank 
begins Riverside Park. The splendid cross-river 
scenery forms one of the greatest attractions. At 
the northern end are Grant's Tomb and "The 
Claremont," one of America's famous roadhouses. 
With but few breaks one may travel through small 
parks and parkways from Riverside Park to Van 
Cortlandt Park, the largest park easily accessible to 
downtown New York. Mosholu Parkway leads from 
Van Cortlandt Park to Bronx Park, and Pelham 
Parkway from Bronx Park to Pelham Park, a 
pleasure-ground of one thousand seven hundred 
acres on Long Island Sound. 

The Botanical Garden and the Zoological Garden 
in Bronx Park are well worth visiting. In Brooklyn, 
Prospect Park, rivaling in beauty Central Park, is the 
principal outdoor recreation ground for that borough. 

Forest Park, to be laid out in Queens on recently 
acquired park land, will eventually be one of the 
most beautiful parks in the entire greater city. 

Public golf links are maintained in Van Cortlandt, 
Pelham Bay and Forest Parks. There are also tennis 
courts and ball grounds in many of the larger parks. 



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Copyright. Thaddeus Wilkerson. New York 

(irant's Tomb, the "Claremont," the Hudson ^and the Palisades 




New York City Hall 



PUBLIC AND FAMOUS BUILDINGS. 



No matter what part of New York you happen to 
be in you are sure to be in the vicinity of some 
public or famous building that you will not re- 
gret visiting. They are scattered indiscriminately 
throughout the Greater City. There is one place 
strangers never fail to see, although thousands of 
persons who have lived here all their lives have 
never been near it and have seen it only from a 
distance. 

The place referred to is the Statue of Liberty, 
situated on Bedloe's Island, within the walls of old 
Fort Wood. A small steamer makes hourly trips 
from the Battery. The sight from the torch is well 
worth the strenuous climb up the winding stairs in 
the "innards" of the statue. 

The Chamber of Commerce at 65 Liberty street 
is said to be the oldest commercial corporation in 
the United States. The present magnificent struc- 
ture was erected in 1910. 

City Hall in City Hall Park is where Mayor 
Gaynor has his office. Here it is that the Board of 
Estimate and Apportionment holds its meetings and 
important municipal matters are decided. The Board 
of Aldermen also meets in its special chamber in the 




Copyright, Thaddeus Wilkerson, New York 

New York Public Library 

building. In some of the rooms of City Hall are 
portraits of many notable men and relics of the 
Revolution. 

Of the many "sky-scrapers" mention will be made 
of but two, the Singer Building, at Broadway and 
Liberty Street, and the Metropolitan Building, at 
Twenty-third Street and Madison Square. The 
tower on the former is 612 feet high, while the tower 
on the latter is fifty-two stories or 700 feet high. 

The United States Sub-Treasury, the site of 
Washington's first inauguration as President, is 
located at Wall and Nassau Streets; Washington 
Arch, Washington Square, foot of Fifth Avenue; 
Soldiers' and Sailors' Monument, a picture of which 
appears on the cover of this book. Riverside Drive 
and Eighty-ninth Street; Metropolitan Museum of 
Art, Central Park, opposite East Eighty-second 
Street; American Museum of Natural History, Cen- 
tral Park West and Seventy-seventh Street. 

The newest building to be opened to the public 
is the New York Public Library in Bryant Park, 
Fifth Avenue and Forty-second Street. This beau- 
tiful building of Vermont marble has cost millions 
of dollars and taken twelve years to complete. Now 
that it is finished it stands the peer of any library 
building in the country, and it is really the first New 
York library that is at all adequate to the needs of 
the city. 

10 





If 




Park Row Building Times Building The "Flatiron" 

The original skyscraper Broadway and 42d St. A unique structure 

Hudson Terminal 

Twin buildings containing 4000 offices 

^fi^°|°'f «« T"^^*" Si»Ser Building 

700ft.3tn.htgh 612 ft. high 

11 




Sub-Treasury Building on Wall Street 
The Post Office and Federal Building 

12 



CHURCHES. 



On lower Broadway, at the head of Wall Street, 
stands Trinity Church. It is considered an excellent 
example of the gothic style of architecture. A famous 
chime of bells hangs in the belfry, and thousands of 
New Yorkers visit the neighborhood on New Year's 
eve to hear the chimes ring in the New Year. Trinity 
Church is the wealthiest church in this country and 
owns much New York real estate. 

With its back to lower Broadway at Vesey Street 
and Fulton Street is St. 
Paul's Chapel, built in 
1766. St Paul's is a chapel 
of Trinity and is the only 
pre-revolutionary church 
now standing. Officers of 
the Royal army wor- 
shiped here and later 
President Washington, 
whose pew is still pointed 
out to visitors. 

Grace Church, at 
Tenth Street and Broad- 
way, one of the most 
beautiful churches of the 
city, is built of white 
stone in decorated 
gothic style and is sur- 
rounded by a group of 
buildings for church en- 
terprises. A lawn sur- 
rounds the church and it 
is a common sight in the 
Spring to see the iron 
fence along the sidewalk 
lined with people who 
have stopped to look at 
the early crocuses. Illus- 
tration cf Grace Church 

appears on page 22. '^^^^^^^'-Tc^ZdZ 

13 




St. Mark's Church, at Tenth Street and Second 
Avenue, occupies the oldest church site in Man- 
hattan Island. Peter Stuyvesant built the first 
church on this site and Stuyvesant is buried in the 
churchyard, 

"The Little Church Around the Corner," much 
beloved of the actors and well known through them, 
is on East Twenty-ninth Street, near Fifth Avenue. 
The Church of the Transfiguration is its more 
formal name. 

St. Patrick's Cathedral, the great monument of 
the Roman Catholic Church in America, is on Fifth 
Avenue, between Fiftieth and Fifty-first Streets. St. 
Patrick's Cathedral holds rank with great cathedrals 
of Europe in size, beauty and dignity. 

The Cathedral of St. John the Divine, partly 
finished, between Amsterdam Avenue and Morning- 
side Park, at 110th Street, is to be the great Amer- 
ican cathedral of the Protestant Episcopal Church. 
It will cost many millions of dollars and will require 
many years to complete. A portion of the building 
is now finished, has been consecrated and is in reg- 
ular use. This cathedral will be one of the greatest 
and most magnificent in the world. 

In the greater city there are more than one thou- 
sand churches; Brooklyn being known at one time 
as the City of Churches. 

There are many denominations represented. 
Armenian Evangelical Methodist Episcopal 

Baptist Moravian 

Chinatown Mission Presbyterian 

Christian Scientist Protestant Episcopal 

Congregational Roman Catholic 

Dutch Reformed Russian St. Nicholas Church 

Evangelical Salvation Army 

Friends Scandinavian Mission 

Greek Catholic Seventh Day Adventists 

Greek Orthodox Unitarian 

Japanese Mission United Presbyterian 

Jewish Universalist 

Lutheran Volunteers of America 

14 




St. Paul's Trinity 

Cathedral of St. John the Divine 

15 



MUSEUMS. 




Metropolitan Museum of Art 

Beyond question, the most famous museum in. the 
country is the Metropolitan Museum of Art, located 
in Central Park opposite East 82d Street. 

All the fine arts are represented in contributions 
from every race at every period of progress in art. 

The other great museum is the American Museum 
of Natural History, on Central Park West, at 77th 
Street. Every one will take great interest in the 
thousands of specimens, ranging from the skeletons 
of prehistoric monsters to the Tiffany collection of 
precious jewels. 

The Aquarium in Battery Park, though not a 
museum, makes a strong appeal to every visitor. 
Contained in fresh and salt water tanks there are 
thousands of living specimens of fish, seals and other 
marine animal life. 

The Jumel Mansion, of distinctly Colonial archi- 
tecture, stands at One Hundred and Sixty-fifth 
Street. It was erected in 1758 and was first occu- 
pied by Mary Philipae, whom Washington once 
courted. Some time later Mme. Jumel moved into it. 
While living there she became the wife of Aaron Burr. 

16 



HOTELS AND RESTAURANTS. 

In that section of the Metropolis between Twenty- 
third and Fifty-ninth Streets there are probably 
more hotels and eating places than in any one city 
in the world. Although the Waldorf-Astoria was 
once credited with the last word in splendor and 
service, there are now any number of hotels that 
equal if not excel it. 

However, the Waldorf continues to house its 
share of notable visitors. It is always very gay when 
foreign dignitaries come to this country. 




Copyright, Thaddeus Wilkerson, New York 

Waldorf- A storia 

17 




Hotel Astor 

Other hostelries where fashionable people like to 
stop are the St. Regis, Hotel Netherlands, Hotel 
Knickerbocker, Hotel Astor, Hotel Belmont, the 
Ritz-Carlton, Manhattan Hotel, and Marie Antoin- 
ette. Traveling men often stop at either the Prince 
George, Cadillac, Breslin, the Park Avenue, Marl- 
borough, Lorraine, Broadway Central, Continental, 
or Albemarle. The Martha Washington is con- 
ducted by women for women. 

Where to dine in New York is not a difficult prob- 
lem. There is a restaurant for every nationality and 
there is something for every taste. In London all 
restaurants serve the same thing. In New York you 
can get every kind of food ever heard of, prepared 
in every possible style known. 

Delmonico's, Sherry's, Martin's, the Imperial, and 
Rector's are a few of the more fashionable places. 
Then there is Shanley's, Jack's, Brown's Chop 
House, Burns', Healy's, all places patronized by the 
theatregoers, actresses and actors. If it is German 
food you want, Liichow's, Reisenweber's and Pabst's 
Grand Circle are but a few of the Teutonic res- 
taurants. 

18 



The Italians have some of the best restaurants In 
the city. Their table d'hote dinners are famous — 
and comparatively cheap. There are so many of 
them that only a few can be mentioned, such as 
Gonfarone's, Colaizzi's, Maria's, Guffanti's, Moretti's, 
and Baroni's. 

The principal Hungarian restaurants are the Cafe 
Boulevard and Little Hungary. There are any 
number of French places, such as Mouquin's, the 
Lafayette-Brevoort, Cafe des Beaux Arts, Cafe 
Pacheteau, Martin's, and La Parisienne Rotisserie. 

Or if you wish to try a Spanish dinner it can be 
obtained at the Hotel America. Still if you prefer 
to taste of that succulent Chinese dish, chop suey, 
there are any number of Celestial eating places 
scattered about the city. The most pretentious, 
however, is the Port Arthur, in Chinatown. 

Shore dinners, consisting principally of prepared 
sea food, such as steamed clams, clam broth, oysters 
on the half-shell, boiled lobster and baked fish, are 
served in a special way by most of the seaside hotels 
and restaurants. At some of them you may sit on the 
veranda built out over the water, cast in a line with a 
hook properly baited and catch your own supper. 




The Aquarium and Statue of Liberty 

19 




The Hippodrome 



PLACES OF AMUSEMENT. 



It is easy to be amused in New York. There are 
"hundreds of amusement enterprises in the city. 
More theatres are on Broadway than on any other 
thoroughfare in the world. It is a well-known fact 
that if a play is accepted by a Broadway audience, its 
success is assured. No matter what your taste may be 
— comedy, tragedy,comic opera, melodrama, burlesque 
or vaudeville — you will find what you want in one or 
more of the many playhouses. The moving picture 
fad is responsible for several thousand moving picture 
theatres, scattered throughout the Greater City. 

If you prefer grand opera, there is only one place 
to hear the best, and that is at the Metropolitan 
Opera House. There the world's famous men and 
women song-birds, such as Caruso, Bonci, Amato, 
Geraldine Farrar, Mary Garden, Louise Homer, 
Lillian Nordica, Olive Fremstad and others who 
demand a thousand or more dollars for every per- 
formance in which they take part air their mar- 
velous voices during the season. Besides hearing 
the singers, the "diamond horseshoe," as the row of 
boxes occupied by the wealthy patrons of the opera 
is facetiously spoken of, is a sight worth while. 

20 



In Carnegie Hall, Fifty-seventh Street and Seventh 
Avenue, symphony concerts, piano and violin re- 
citals, lectures, etc., are held. It has a seating 
capacity of 2,626. 

The Hippodrome is really one of the v^onders of 
the metropolis. Here mammoth and gorgeous spec- 
tacles, in which often as many as 1,000 persons and 
100 horses participate, are given without seriously 
taxing the big stage. It requires a small army of 
stage hands to keep things moving smoothly. Many 
of the mechanical devices used to produce scenic 
effects and weird feats, such as groups of beautiful 
young girls popping out of the water only to go 
flying through the air like so many white-winged 
doves, are guarded jealously by the management 
and their workings kept a secret from the public. 

This immense amusement house has a seating 
capacity of 5,000, and although two performances 
are given daily, it is invariably crowded. Located 
at Sixth Avenue and Forty-third Street, it is easily 
reached from any part of the city. 

Madison Square Garden is soon to be torn down. 
This spacious building has been the scene of many 
stirring events. Horse, dog, sportsmen and motor 
boat and pure food shows are generally held here, 
as well as circuses, six-day bicycle races, athletic 
games, conventions, military reviews, etc. It has 
a seating capacity of 6,500. 

Grand Central Palace, Lexington Avenue and 
Forty-sixth Street, is also used for show purposes. 
While not as large as the Garden, it can provide 
floor space for numerous booths and still accommo- 
date thousands of persons. 

Brooklyn has its Academy of Music, built three 
years ago, to replace the famous old Academy on 
Montague Street, which was burned to the ground 
in the early morning of Nov. 30, 1903. The new 
structure is located at Lafayette Avenue and Ash- 
land Place, and is very easy to reach by taking a 
Brooklyn express subway train, riding to the At- 
lantic Avenue Station — the Brooklyn terminus of 
the subway — and walking one short block through 
Ashland Place. 

21 



THE JOHN WA^A 



The Wanamaker business occupies two buildings — the 
fine old structure erected by A. T. Stewart, with its eight 
floors, and the new Wanamaker Building, occupying the 
entire block south of the Stewart Building, with sixteen 
floors. Combined area of the two 
buildings, about 32 acres. 

Two large tunnels under and a 
double-deck bridge over Ninth ,^ 

Street connect the two buildings. 

These two buildings enable the 
Wanamaker business to specialize 
to a great degree and to arrange 
stocks for the greater convenience 
of customers. 

For instance, the old store home 
of A. T. Stewart is given over 
entirely to a women's store — carry- 
ing wearing apparel for women 
and the things that women gen- 
erally purchase. Each section is in 
charge of a man or woman who is 
an expert in that particular line, 
and whose entire time and talents 
are given over to the one purpose 
to make that the best specialty 
store of its kind to be found in the 
country. 

In this store are many beautiful 
salons, notable among which are 
the Salons of Marcelle Demay, 
where are shown the creations of 
this famous artist. 

On the fourth floor of this build- 
ing is a tea room noted the world 
over for its dainty dishes, and one 
of the favorite luncheon places in 
New York. 

The appointments of the women's 
store are luxurious, and its mer- 
chandise is representative of the best the world has to 
offer. 

The fashion exhibits that are held in this store each 
season are looked forward to by New York women as 



I 




Grace Church and the 



t\M AKER STORE 



sounding the authoritative note from Paris. So close is 
the connection of Wanamaker's (through its permanent 
Paris staff) with the great artists and designers of Paris, 
that new things keep coming by every steamer, and 
students of fashion say that the 

, new things are shown at Wana- 

,-,. ■ maker's almost (if not altogether) 

^^ simultaneously with the Paris 

*, shops. 

In the basement of the women's 
building is a lower priced store, 
largely devoted to wearing apparel. 
Considerable floor space is occu- 
pied by the Sporting Goods Store 
where everything in the line of ap- 
paratus and sport accessories for 
both indoor and outdoor games are 
sold. 

On the Broadway side is the 
lunch room, soda water fountain, ice 
cream parlor and candy shop. In 
the candy shop none but pure and 
wholesome confections made by 
our own candy experts in our own 
sanitary factory are sold; the best 
candies that can be made and sold 
at the prices asked. 

Again the careful specialization, 
and the care of customers is seen 
in the New Building. Here the 
main floor from Eighth to Ninth 
Street, Broadway to Fourth Ave- 
nue, is given over to a men's store. 
In the center of this store is an 
exact reproduction of the famous 
shops in the Burlington Arcade of 
London, and here are shown day 
by day the latest fashions for men. 
In an annex building at Eighth 
and Broadway (soon to be taken into the New Building) 
is a lower priced store for men — a store that sells abso- 
lutely all-wool clothing at prices asked elsewhere for cheap 
cotton trash. 




t Wanamaker Stort 



In the basement of the New Building, opening 
directly on Astor Place Station of the Interbor- 
ough Subway, is a wonderful Store of Housewares. 

The seven upper selling floors of this New Build- 
ing constitute the well-known Wanamaker Galleries 
of Furnishings and Decorations. 

On the first gallery is the piano salon, where is 
gathered the largest collection of notable pianos in 
the world. On this same gallery is the Auditorium 
— noted for its beautiful decorations, as well as for 
the fine musical programs and other entertainments 
given within its walls. 

On the other galleries are notable collections of 
china, cut-glass, art wares, upholstery, rare rugs and 
beautiful furniture and pictures. 

Here too is the famous "House Palatial," a com- 
plete two-story house fitted with the most elaborate 
care, and the Model Moderate Cost Apartments, 
showing how artistically a home may be fitted up for 
a moderate outlay of money. 




Wireless Station on Roof of New Wanamaker Building 

24 



There is a splendid restaurant commanding an 
excellent view of the city, and a collection of salons 
of paintings on the eighth gallery. 

The John Wanamaker idea of modern storekeep- 
ing is: 

To gather conveniently under one roof all the 
world's multitudinous products, for personal wear 
and the furnishing of the home. To select them 
with expert care and wise discrimination — buying 
always the best, but buying with such knowledge 
and judgment that the merchandise may always be 
sold at the lowest possible price. 

Keeping constantly in stock the staple merchan- 
dise in general demand, but assuming the greater 
duty of sending the buyers into strange places, seek- 
ing for the new and different things not found in 
the usual channels of trade. 

Always seeking to do a better thing than has been 
done. Working aggressively with manufacturers to 
have merchandise better made or manufacturing 
conditions improved. To place orders conveniently, 
so that economies in the cost of production may be 
secured for the public. To develop constantly new 
and better styles, and produce them at prices usually 
lower than equal qualities in ordinary designs. 

Recognizing the fact that errors will creep in, to 
blight the best intentions, in a great institution that 
depends upon human heads and hands, many of 
which must be constantly newly trained, but always 
regarding each fault as monstrous until cured, so 
that continued error cannot exist. 

Providing a store service that is polite, intelligent, 
prompt and efficient, to make shopping as pleasant 
as it is satisfying. Recognizing the fact that good 
morals and good manners are of as much importance 
as good merchandising, that the customer's comfort 
and convenience deserve first thought and that noth- 
ing but perfect satisfaction ever seals a sale. 

To do every minute the utmost that the experience 
of almost half a century has taught; sparing no pains 
or expense where service or facilities can be im- 
proved. To do the best that is known to-day, and 
still seek for the better to-morrow and do it. 




DRY-AIR COLD STORAGE. 

The Wanamaker Dry-air Cold Storage Plant pro- 
vides the most perfect form of fur storage yet 
devised. It is of absolutely fire-proof construction — 
steel and concrete — with a capacity for storing over 
fifty thousand garments, rugs and similar articles. 
It is kept at a temperature of about 20 degrees 
which effectually prevents any damage from moths. 
No pipes enter the vault, hence all danger from 
dampness and mildew is avoided. A constant circu- 
lation of pure dry cold air is maintained, which 
keeps the furs in the best possible condition. 

26 




PIANO SALONS. 

The Wanamaker Piano Salons on the first gallery 
of the New Building are undoubtedly the most su- 
perbly appointed salesrooms in the world. The splen- 
did Greek Room is exquisitely decorated. Its walls 
and columns are covered with elaborate marquetry 
work, and the ceiling is done in gold leaf. Some of 
the rooms are decorated in pure Venetian Gothic; 
others are in simple Colonial style. The Art Room 
is an adaptation of the Louis XVI period, in white 
and gold, with decorative panels over the doorways. 
The six rooms that surround it are each decorated in 
a different period — Louis XIV, Louis XV, Empire, 
Italian, Renaissance, Colonial and Flemish. 

In these rooms are assembled the world's greatest 
pianos — Chickering, Schomacker, Emerson, Linde- 
man Sons, Kurtzman, Marshall & Wendell, Camp- 
bell and Knabe. 

In the foyer the above pianos are shown, and with 
them are such player-pianos as the Emerson-Ange- 
lus Grand, the Knabe-Angelus, the Schomacker-An- 
gelopian, the Lindeman-Angelus, the Lindeman 
Player-piano and the Autopiano. 



27 





BURLINGTON ARCADE. 

The Burlington Arcade on the main floor of the 
New Building is an exact reproduction of the Bur- 
lington Arcade in Piccadilly, London, the place of 
small, quaint shops mainly devoted to the display of 
men's furnishings. 

The fittings of the English shops have been care- 
fully reproduced, and the shop windows are dressed 
in English style. The goods sold in the little shops 
are selected by commissioners who make a careful 
study of the fashions and habits of the Englishman, 
as well as of the demands and requirements of the 
American man. 

There is now installed in the Arcade a tailoring 
shop for men, where a corps of expert tailors produce 
clothes equaling, if not excelling, the best procurable 
elsewhere in New York. 

The Burlington Arcade is the New York home of 
the Redleaf label. The gloves, cravats, collars, shirts, 
underwear, luggage, leather goods, etc., bearing this 
famous trade-mark cannot be purchased elsewhere in 
New York, 

28 




THE ROTUNDA. 

The Rotunda has its beginning on the main floor 
of the Old Building, and rises in stately magnificence 
to the topmost floor, each floor forming a series of 
carved balconies. The first floor is reached by an 
imposing marble, double staircase. The steps are 
covered with velvet. 

During the Yuletide season, holidays and gala days 
the rotunda and the balconies are turned into a beau- 
tiful spectacle by our corps of clever decorators. 

MARCELLE DEMAY SALON. 

The Marcelle Demay Salon on the second floor of 
the Old Building is copied after the salons of that 
talented modiste at 11 Rue Royal, Paris. The deco- 
rations are in soft French gray. Thick, heavy carpet 
that is harmonious with the surroundings covers the 
floor. To complete the picture the salesgirls wear 
gowns of French gray. In the salon are many long 
mirrors in which gowns and hats may be seen at the 
best advantage. 

29 




I 



^ 



Marcelle Demay Salon 

The Wanamaker Art Gallery is on the eighth floor 
of the New Building, adjoining the restaurant. All 
the paintings are from the Paris Salon, and are done 
by such well-known artists as Berger, Olivier, Roul- 
let, Jean Pierre Laurens and Gagneau. Among the 
many excellent paintings are "Brittany Fishermen" 
by Marvinez, "Going to Vespers" by Charlet and 
"Departure of the Harvesters" by de Mulertt. 





THE BRIDGE OF PROGRESS. 

The Bridge of Progress connecting the Old and 
the New Buildings is symbolic of the growth and 
upbuilding of the Wanamaker business in New York. 
The architecture of the bridge is an adaptation of 
the Italian Renaissance School, designed to show 
harmony with the architecture of both buildings. 




RESTAURANT. 

The Wanamaker Restaurant on the eighth floor of 
the New Building is delightfully situated, as it over- 
looks the greater part of Manhattan, and Brooklyn 
lying beyond the East River. The seating capacity 
is over eight hundred. 

The kitchen is modern and scientific in every de- 
tail. Few of the largest hotels are so well equipped, 
which, together with a most capable and original 
chef, is responsible for the excellence of the cuisine. 




t?-ench Salon in the House Palatial 

THE HOUSE PALATIAL. 

The House Palatial or the "Home Beautiful," an 
appellation given it by hundreds of persons who have 
been charmed with its splendors, consists of twenty- 
four rooms designed in correct period or modern 
style, and every room in the house obviously different 
in character, although all help make up a harmonious 
whole. It represents the very acme of the house 
designing, furnishing and decorative arts. 

A library, music-room, bed-rooms, play-room, 
nursery, dining-room, rooms for college girls and 
boys, bridal-chamber, guest-room, parlors, living- 
rooms, kitchen, bath-room and Italian garden are 
shown completely furnished in every detail. 
32 




AUDITORIUM. 

The magnificent Auditorium — the great music hall 
— is located on the first gallery of the New Building. 
It occupies a space of 80x100 feet, and extends 
through three floors of the building. Chairs on the 
main floor and balcony provide accommodations for 
1,500. 

The entire inside area of the Auditorium is free of 
supporting pillars. The arch, which supports the ten 
stories above, is one of the largest and heaviest 
pieces of steel construction ever put into a building. 

The mural decorations were done by Frederick K. 
Frieseke, of the Societe Nationale des Beaux Arts 
of Paris, who ranks among the foremost of mural 
painters, as the decorations attest. 

The wonderful Austin Organ in the Auditorium 
has sixty-four speaking stops, as well as swells, coup- 
lers, etc., and four banks of keys. Controlled by the 
stops are two chimes of bells, a snare drum, kettle 
drums, cymbals and triangle. The organ has a self- 
playing attachment — the largest organ so controlled 
in the world — and can be played by means of music 
rolls when desired. 

33 



EDUCATIONAL INSTITUTIONS. 

Columbia University, with its imposing library 
building, the gift of ex-Mayor Seth Low, occupies a 
commanding position on Morningside Heights 
(116th Street). Columbia, originally King's, College 
was founded in 1754, and located near Trinity 
Church, at the southern end of Manhattan. The pres- 
ent location of the university is its fourth, and is 
believed to be permanent. The university is com- 
posed of the "College of Arts," the "Department of 
Science," the "Law School," the "Department of 
Political Science" and the "Department of Medicine." 
The latter is not located in the university building 
proper, but is established on West 60th Street, near 
Roosevelt Hospital. Affiliated with Columbia is 
"Barnard College," for women, and the "Teachers' 
College." 

The College of the City of New York is main- 
tained by the city as a free institution for young 
men of the city. Both classical and scientific 





Copyright, Thaddeus Wilkereon, New York 

The Library— Columbia University 

34 



courses are offered. The buildings are at Amster- 
dam Avenue and 140th Street. 

The Normal College is another city institution, 
offering, principally, courses tending to the prepara- 
tion of young women to serve as teachers in the 
public schools. 

The University of the City of New York is a 
smaller but progressive institution, whose under- 
graduate departments are in a series of new buildings 
in The Bronx, near Kingsbridge. Here is located 
the "Hall of Fame," with panels for ISO bronze 
tablets commemorating distinguished Americans. 

The Roman Catholic Church maintains several 
educational institutions, chief of which is St. Francis 
Xavier's College. 

Cooper Union, at the junction of Third and Fourth 
Avenues, is a great free school endowed by Peter 
Cooper in 1857. Most of the courses offered have a 
practical value suited to the thousands of students, 
most of whom are employed at various occupations 
during the day time. Telegraphy and stenography 
are among the special subjects taught. 

RAILROAD TERMINALS. 



In Manhattan there are two noted railroad ter- 
minals. The Grand Central Station is the terminus 




The Pennsylvania R. R. Station 

35 



of the New York Central and Hudson River, and 
the New York, New Haven and Hartford Rail- 
roads. The Pennsylvania Station receives the 
through trains of the Pennsylvania System, and of 
the Long Island Railroad. Those railroads ap- 
proaching New York through New Jersey have ferry 
slips on the North River at points between West 
23rd Street and Liberty Street. Passengers on all of 
these roads, with the exception of the Central 
Railroad of New Jersey and West Shore Railroad, 
may also reach New York by using the Hudson 
Tunnels, running from the Jersey City Terminals 
to the Hudson Terminal at Cortlandt Street, and 
by another branch up Sixth Avenue to 33rd Street. 
This latter branch of the Hudson Tunnels also 
forms a local transit line from 33rd Street to Chris- 
topher Street. 

STEAMSHIP LINES. 

The ships of no less than forty-seven steamship 
and steamboat lines sail from the port of New York, 
on regular schedules for nearly all parts of the earth. 

The world's largest, swiftest and most palatial 
liners are among these ships. The Cunard, Ameri- 
can, White Star, North German Lloyd, and Ham- 
burg-American Lines are some of the principal 



LLlI 



Transatlantic Lines. Then there are the West Indian, 
coasting, Soun-d and river lines, in addition to those 
sailing less frequently to many foreign ports. 

Some of the German ships dock at Hoboken, New 
Jersey, across the Hudson River from New York, 
but there is a continuous line of docks in New York 
extending down the Hudson, up the East River, and 
on the Brooklyn shore. 

BRIDGES AND TUNNELS. 

Work on the Brooklyn Bridge, the original giant 
in suspension bridges, was commenced on January 
3, 1870, and completed May 24, 1883. Width, 85 
feet; total length, 6,537 feet; cost, $10,000,000. 

The construction of the Williamsburg Bridge was 
begun October 28, 1896, and completed December 1, 
1903. Length, 7,200 feet; width, 118 feet. 

The Queensboro Bridge is a cantilever bridge. 
Cost, $12,548,500; length, 8,601 feet. 

The Manhattan Bridge is the greatest suspension 
bridge in the world. Length, 6,855 feet; width, 120 feet. 

The Hudson River Tunnel System operates double 
tunnel tubes from Sixth Avenue and Thirty-third 
Street and Church Street and under the Hudson River 
to Hoboken and Jersey City. Length, three miles. 




Showing the steel-ring construction, cement covered , of the under-river tunnels 

37 




38 



POINTS OF HISTORIC INTEREST 




Copyright, Thaddeus Wilkerson, New York 

Frounces Tavern 

There are so many points of historic interest in 
New York that it is almost impossible to mention 
all of them. Of the many the one that probably 
attracts the most people is Fraunces Tavern. A 
few years ago it was thoroughly renovated and now 
a first-class restaurant is being conducted on the 
first floor. In a room, on the second floor, that is 
pointed out to visitors, George Washington bade 
farewell to the Continental generals at the close of 
the Revolution in 1783. The tavern was built in 1730. 

Columbia University stands on historic soil. The 
Engineering Building marks the victory of Harlem 
Heights, fought during the Revolutionary War. 
Barnard College for Women covers the "Bloody 
Buckwheat Field." 

Bowling Green, which is now considered to be a 
part of the Battery, was once a drilling ground for 
the Dutch in 1626 and a bowling green for the Brit- 
ish of 1732. Later it was the site of a leaden statue 
of George the Third. In 1776 the statue was torn 
down by the Sons of Liberty, and melted up into 
bullets. 

39 



Wallabout Bay, on the Brooklyn shore, is where 
the old prison-ship Jersey was once moored. In her 
hold hundreds of American soldiers died from the 
effects of filth and starvation. In memory of those 
heroes a Martyrs' Monument stands on a high ele- 
vation in Fort Greene Park, Brooklyn. 

The Trinity Churchyard contains the graves of 
William Bradford, who printed the first newspaper 
in New York; of Alexander Hamilton, who was 
killed in a duel with Aaron Burr; of Robert Fulton, 
the inventor of the steamboat; of "Charlotte 
Temple," whose name is familiar to many readers of 
fiction, as well as theatre-goers, and many others. 

Long Island, too, was the scene of many stirring 
events during the Revolutionary War. The old Cor- 
telyou House is standing at Third Street and Fifth 
Avenue, in Brooklyn. Around it 1,000 British sol- 
diers and 700 Continentals fought, and when the 
battle was over the British were routed and fled, 
leaving 200 dead on the field. 

Prospect Park, the largest in Brooklyn, was the 
scene of the Battle of Long Island. There the 
conflict waged fiercely. This park is beautiful and 
many persons, particularly Brooklynites, maintain 
it eclipses Central Park. 

The statue of Nathan Hale, whose utterance as 
he was led to the gallows, "I regret that I have 
but one life to give to my country," is or should be 
firmly imprinted in the minds of every school-boy 
and girl, stands in City Hall Park, facing Broadway. 

At Broad and Beaver Streets, there is a tablet 
which was placed there in commemoration of the 
gallantry of Marinus Willett, who in 1775 confis- 
cated from the British soldiers, muskets with which 
he armed his troops. That brilliant event took place 
in the near vicinity. 

In 1770 on the spot now the corner of William 
and John Streets, the Sons of Liberty and the British 
troops fought what was really the first battle of the 
Revolutionary War. It was known as the "Battle 
of Golden Hill." 

40 



SEASHORE. 






'•V i^iM- 



One advantage of visiting New York in the 
Summer is the opportunities offered by the many 
seaside resorts in the near vicinity to persons de- 
sirous of escaping from the city's heat. A half 
hour's ride either on train or boat will take you to 
any of the amusement centers by the sea. 

Of course, everybody knows about Coney Island. 
A trip to New York would be incomplete unless 
this famous and undoubtedly the largest "fun spot" 
of the globe was visited. Large, commodious boats 
leave the Battery every half hour for the Island. 
The sail down the bay and through the Narrows is 
delightful and well worth taking. There are several 
ways of getting there by rail. The quickest is to 
take a Coney Island Express train at the Brooklyn 
Bridge. 

A great treat is in store for you when you reach 
your destination. Luna Park and Steeplechase vie 
with each other in conceiving and constructing the 
biggest laugh producers. The two parks are 
crowded with amusement devices and interesting 
concessions. At night the illuminations are really 
beautiful. A small admission fee is charged by each. 

Then there is the Bowery, a narrow alleyway 
about eight blocks long, lined from one end to the 

41 



other and on both sides with concert and dance 
halls; Greek, Italian and Chinese restaurants; frank- 
furter, hot-corn, ice-cream and "sea-food" stands; 
carrousels, swings and scenic railways and many 
other catch-penny schemes. In the little side streets 
having their beginning at this lively lane and end- 
ing at the beach front are more cafes, beer gardens, 
photograph galleries, etc. 

Surf Avenue is the main thoroughfare in this 
resort down by the ocean. It, too, is a jumble of 
hotels, better-class eating houses, moving picture 
theatres, roller-skating rinks, water rides and 
"shoot-the-chutes." 

In the old days Coney Island had an unsavory 
reputation, but with the advent of the large amuse- 
ment parks under systematic management, and with 
the work of several efficient police captains, the 
Island has been so improved that any one may visit 
this great playground without annoyance. 

Brighton means just a fifteen-minutes' walk along 
the beach in an easterly direction. Here, facing the 
ocean, is the mammoth Brighton Beach Hotel, with 
its lengthy veranda, where hundreds of persons 
dine nightly. An excellent band provides music for 
the diners and the several thousand men, women and 
children who occupy benches in the garden in front 
of the hotel. Two first-class theatres are near by. 

Rockaway Beach and Far Rockaway are growing 
in popularity each year. Both are similar to Coney 
Island, only on smaller scales. The bathing is ex- 
citing because a high surf is always rolling. At both 
places there are Summer colonies and tent cities. 

Glen Island is a delightful spot situated about ten 
miles up the Long Island Sound and opposite New 
Rochelle. The most direct route is by boat, which 
to reach its destination plies through the East River, 
Hell Gate and the Sound. 

Another pleasant sail is to Asbury Park and Long 
Branch, on the New Jersey coast, going down New 
York Bay, passing the twin lighthouses at Atlantic 
Highlands, and up the beautiful Shrewsbury River. 

42 



WANAMAKER WIRELESS TELEGRAPH 
SERVICE. 



The Wanamaker Stores in New York and Phila- 
delphia are the first in the world to be equipped with 
Wireless Telegraph Service. The two stations are 
official stations of the Marconi Wireless Telegraph 
Company of America, and are open for the receipt 
of messages during the hours the stores are open. 

Messages for steamers are received at the Marconi 
Office, main floor, motor entrance. Old Building. 
Direct communication can be had with all ships 
equipped with Marconi apparatus within 150 miles of 
the Wanamaker Stores. Messages will be charged 
for at the regular rate, $2 for the first ten words and 
12 cents for every extra word. Address and signa- 
ture free of charge. The station on the roof is open 
to visitors. 

Approximate times that telegrams should reach the 
undermentioned stations for transmission to steam- 
ers are given below in the official Marconi toll book. 



Coast Station 


Rate 


No. of 

Hours 

Out 


From Port of 
Arrival or 
Departure 


Wanamaker, N. Y 

Wanamaker, Phila 

Cape May N J 


$2.00-12 
2.00-12 
2.00-12 
2.00-12 
2.00—12 
2.00-12 
2.00—12 
2.00-12 
2.2.5-13 
2.25-13 
2.25-13 
3.00-18 
3.00-18 
3.00-18 
4.00-24 
4.00-24 
4.00-24 
5.00-50 
2.00-12 


4 
4 
10 
24 
10 
28 
50 
65 
10 
24 
36 
24 
36 
48 
36 
48 
60 
60 
12 


New York 

Philadelphia 

Philadelphia 




Cape May, N. J 

Virginia Beach, Va 

Fernandina, Fla 


New York 
New York 
New York 


Key West Pla. . 


New York 


Sagaponack, N. Y 

Sagaponack, N. Y 

Sagaponack, N. Y 


New York 
Philadelphia 


Siasconset, Mass 


New York 


Siaseonset, Mass 


Philadelphia 


Camperdown, N. S 

Camperdown, N. S 

Camperdown, N. S 

South Wellfleet, Mass 

South Wellfleet, Mass 


New York 
Philadelphia 
Baltimore 
New York 
Boston 



In addition to the above service the principal Transatlantic 
Liners may be reached during the entire voyage. Messages must 
be tiled at the Company's Office for such service. 

The above are the wireless rates; senders must 
pay in addition the regular landline tolls to the 
coast stations. 

43 



PLACES OF INTEREST, HOW TO GET THERE 

AND PAGES ON WHICH THEY 

ARE MENTIONED 



PAGE 

Battery — Subway to South Ferry 3 

Wall Street — Subway to Wall and Broadway... 4 

Park Row— City Hall 5 

Bowery — Chatham Square to Astor Place 6 

Chinatown — Mott, Doyers and Pell Streets. 

Reached from Chatham Square 6 

Central Park — From Fifth to Eighth Avenues. 

From 59th to 110th Streets 7 

Riverside Drive — Fifth Avenue 'Bus runs entire 

length to 135th Street 8 

Grant's Tomb — Riverside Drive and 125th Street 8 

Van Cortlandt Park — End of Broadway Subway 8 
Bronx Park — Lenox and West Farms Subway 

Express 8 

Statue of Liberty — Boat leaves from the Battery 9 

City Hall — Near Brooklyn Bridge Entrance.... 9 

Singer Building — 149 Broadway 10 

U. S. Sub-Treasury— Wall Street 10 

N. Y. Public Library— Fifth Avenue, 40th to 

42d Streets 10 

Trinity Church — Head of Wall Street 13 

Grace Church — Broadway and 10th Street, 

opposite Wanamaker's 13 

Cathedral of St. John the Divine — Cathedral 

Fleights and 110th Street 14 

St. Patrick's Cathedral — Fifth Avenue and 52d 

Street 14 

Metropolitan Museum of Art — Central Park at 

82d Street 16 

Jumel Mansion — Subway to 155th Street Station 16 
American Museum of Natural History — Central 

Park West and 80th Street 16 

Aquarium — Battery Park 19 

John Wanamaker Stores — -Broadway, 8th to 

10th Streets 22 to 33 

Columbia University — Subway to 116th Street.. 34 

College of City of New York 34 

Pennsylvania Railroad Terminal — Seventh Ave- 
nue and 32d Street 35 

N. Y. Central— 42d Street East 35 

Fraunces Tavern — Broad Street Subway to 

Wall Street 39 

44 



mSm '■•;" 



